服务项目 |
| |
 企业传播咨询 Corporate Communications Advisor |
|
– 企业形象建设 Image & credibility |
|
– 公司文化整合 Culture integration |
|
– 企业危机管理 Crisis management |
|
– 公关课程培训 PR Training |
|
– 公司内部沟通 Internal communications |
|
– 政府公关 Government Relation |
| 媒介传播管理 Media Management |
|
– 媒介沟通策略 Communication strategy |
|
– 新闻方向发展 News angle development |
|
– 新闻稿件撰写 News release Enhancement |
|
– 专题服务项目 Editorial Services |
|
– 媒介监测报告 Media Monitory and report |
| 品牌战略顾问 Branding Strategy & Management |
|
– 品牌诊断与建设 Brand Diagnose & Building |
|
– 整合营销策略管理 Integrated Marketing Strategy
Management |
|
– 定位与再定位 Positioning & Repositioning |
|
– 消费行为分析 Consumer Behavior Analysis |
| 整合行销传播 Marketing Communications |
|
– 市场调研与监测 Marketing Research & Monitoring |
|
– 市场环境分析与行销组合 Marketing Analysis &
Mix |
|
– 数据库为基础的直销行销 Database/ Direct Marketing |
|
– 目标群体教育项目 Target group education projects |
|
– 大型活动组织管理 Events & campaign management |
|
– 产品市场推广、策划与实施 Product Promotion |
| |
|
